You have some new products coming out. Congratulations! But launch day doesn’t mean that the work is over. Now it’s time to tell the world. And the best way to do that in 2024 is with social media. With over 5 billion active users and zero cost to sign up, social media is arguably one of the most cost-effective ways to reach a large audience. Here are five tips to promote your new products on social media.
Design eye-catching promo graphics
With all those users comes a lot of content. If you want your promos to stand out, they need to look better than everyone else’s. But it’s not always easy to design professional-quality graphics from scratch — especially when you’re busy preparing your new product line. That’s where templates come in.
There are thousands of new product social media post templates available from websites like PosterMyWall. Simply choose the one that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to upload to all your social media channels. Templates are the best way to ensure eye-catching social media designs without taking time from your busy schedule.
Post regularly
An effective social media marketing campaign isn’t just about quality (unfortunately). It’s about quantity, too. Every new post pushes your content farther and farther down the feed until it’s lost forever. The only way to combat the ever-increasing amount of content is to post more yourself.
By posting to social media regularly, you can ensure your promo content is always at the top of your followers’ feeds. It doesn’t matter if they check social media today, tomorrow, or at the end of the week; your content will be there!
Most marketing experts suggest posting to social media at least once per day — and sometimes more frequently depending on the channel. The more you post, the more likely people will see your content.
Create a variety of content
Just because you have to post every day doesn’t mean it has to be the same type of content. From videos and photos to graphics and Stories, you can showcase new products in a variety of ways. And it’ll benefit your campaign to mix it up.
Different people prefer different types of social media content. For example, one person might exclusively watch Reels, while another sticks to the regular feed. If you want to reach both users, you’ll have to post both Reels and standard image uploads. Try to create a wide variety of content to promote your new products to ensure you reach users no matter which type of content they prefer.
Engage with other users
There’s one aspect of social media that many marketers forget about: being social! That means it’s not enough to just upload a post and forget about it; you need to actively engage with your followers and other users. It’s a two-way relationship!
Always respond to comments and direct messages, especially if someone asks questions about your new products. You can even go farther to promote your new products by commenting on other users’ posts or joining groups that are relevant to your product. Once people see your wonderful personality in action, they’ll go to your business page, check out your latest products, and want to buy some!
Run some social media ads
One of the biggest frustrations with social media marketing is that only your followers get to see your posts organically, and it takes time to grow your following. Your new products are coming out right now! You don’t have time to wait for new followers to slowly make their way to your profile. If you want to boost visibility, take out a few social media ads.
With social media ads, you pay the platform a small fee in exchange for a sponsored post that shows up for users outside of your follower circle. You can choose the demographics you want to target, including age, gender, location, and even interests.
The best part of social media marketing is that you get to choose how much you want to pay, so it’s easy to stay on budget! You can get thousands of additional views on your new product promotions for just a few dollars per day.
Sell more products with social media
Your new products are awesome! Don’t let them just sit on the shelf. Promote your latest products with the power of social media. Start by making professional-level graphics using templates. Then armed with some eye-catching graphics, don’t forget to post regularly, create a variety of content, engage with other users, and run a few social media ads.
When all your social media efforts work together and everyone sees what you have to offer, your new products will basically fly off the shelves!